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Saturday, November 19 • 8:50am - 9:05am
A Holistic Framework for Evaluating Intercultural Communicative Competence in Business English Textbooks

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English for Specific Business Purposes (ESBP) is a continuously maturing sub-field of ESP. In an effort to illuminate where and how current ESBP pedagogy addresses Intercultural Communicative Competence (ICC) in BE contexts, this presentation will explicate a preliminary holistic framework for analyzing the intercultural components found in recent BE textbooks.

Saturday November 19, 2016 8:50am - 9:05am PST

Attendees (5)